Visual Artist - Storyteller


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I believe each and every one of us is blessed with immense potential and we owe it to ourselves to discover it. What started with training in Engineering & Liberal Arts at Columbia University, followed by a decade-plus career in Finance/Banking, reinventing then as an artist in the field of Music & Design, has morphed into the current Digital Media Marketing and Film profession. These are, and always will be, just labels, in absence of gratitude for all that which paved the path along the way. I love to create, and I create with the devotion as if it were my last effort. The journey to my true purpose continues, in summation, with this realization:

Look Inwards, Find Eternity (L.I.F.E.)

- Yousuf Arain (Studio 2012)

Meatless America

An original Food/Lifestyle show created for TV Asia. This is "Episode3-Seg1". Hosted & Produced by Monica Bassi, Directed by Yousuf Arain. Season 1 aired from Sep -Dec 2017

Glamour Eyes Makeup Artist

Happiness is looking beautiful Inside and Out. Saima Yousuf and the whole team at Glamour Eyes is well versed with a spectrum of looks from traditional to contemporary, as well as soft and natural to bold and glamourous. Saima is highly skilled at showcasing features, yet stays true to your natural beauty.

Yaar by Fahad Ahamad

Directed by Yousuf Arain Video concept by Fahad Ahmad and Yousuf Arain Direct/DP/Edit/Post: Yousuf Arian 2nd DP/Drone Op: Randall Kareem Taylor, Jr. Actors Fahad Ahmad Ayesha Gilani Naseer Khan Angela Kumar Make up by Saima Yousuf Special thanks to New Jersey Shore Cafe & Township of Seaside Heights, NJ

Real Desi Wives - Teaser

Promo reel for a Lifestyle show featuring determined successful women from the South Asian diaspora. All Copyrights 2012 Reserved by Yousuf Arain Produced/Directed by Yousuf Arain

Film Festivals

Showreel of TV Shows made for Broadcast on Film Festivals accross North America for Zee TV


This is "Elements" by STUDIO 2012 (Yousuf Arain) on Vimeo, the home for high quality videos and the people who love them.

Every Wall is a Door - Mural

Saima and Yousuf of Heart of Art joins Gratitude Migration in leaving a parting gift to the town of Keansburg, NJ.

Love Save Us Now by Fahad Ahmad

Love Save Us Now highlights the pressing issues of man-made as well as natural disasters, and how love can help us all heal. Track streaming for FREE on Lyrics on Twitter and Facebook fan page Love Save Us Now Fahad Ahmad Director: Yousuf Arain Concept: Fahad Ahmad and Yousuf Arain Full credits available at the end of the video.

Saima Art Exhibition May 2017

Langston Hughes Gallery, Queens NY and KJL Art Sanctuary present "The Embrace Exhibition". This Solo exhibition features the artwork of Saima Yousuf ( The opening reception is Friday May 05. 2017 from 2-5:30pm. Meet and greet the Artist Saturday May 13, 2017 from 2:30-5:30pm.

The First Light

Junior Leaders School Foundation is a non Profit organization, which is providing free education to girls from low income families. Funded by a single philanthropist up till now, the School has a dire need for others to jump in now and help spread the light!

Philippines - Our Time is Now

Philippines - Our Time Is Now Directed by Yousuf Arain Produced by Yousuf Arain & John Tronco a Studio 2012 presentation Close Captions available Media Partners John Tronco Photography Contact THANK YOU FOR THE SUPPORT Incube8 Lab International AppLabs Sales Rain BPO X-Factor Productions The Yellow Boat Project Fleishman Hillard Asociacion de Damas de Filipinas DIRECTOR Yousuf Arain EXECUTIVE PRODUCER Yousuf Arain & John Tronco DIRECTOR OF PHOTOGRAPHY Yousuf Arain John Tronco LINE PRODUCER Jon W.

Festival of Colors - UTAH, USA

Festival of Colors Shot on location in Spanish Fork, Utah By Yousuf Arain & Ivan Rana Director: Yousuf Arain Exec Producer: Ivan Rana (Zee TV) Post/Audio: Presented by

Foodistan Studio2012

"Foodistan" and Hiking Adventure Cooking Show is protected by U.S. Copyrights Law and U.S. Fair Use Law. COPYRIGHTS 2010 - Studio2012 ONE OF THE GREATEST HUMANITARIAN CRISIS: FLOODS IN PAKISTAN Pakistan disaster is the worst in the UN's history.

The LAHORE EAT is a food festival built around the idea of creating a common platform for people who love food. On the 10th, 11th and 12th of February 2017, The Jillani park will transform into a foodie wonderland for three days of eating, drinking and entertainment. From the most creative and talented chefs to the street vendors, the Lahore Eat is a festival which celebrates the full diversity of food that this city has to offer.

For Lahories, food is clearly much more then just fuel for the body and through this festival we embrace the pleasures and value of great flavor, giving you the opportunity to taste extraordinary food while being immersed in a complete experience that brings you face to face with the food you eat and people who make it.